Marketing in 2020 is not only exciting, but a bit complicate. Various adverse impacts of the pandemic and increased emphasis of the businesses upon e-commerce and online shopping are changing the ways of marketing. And of course, remaining successful is the ultimate goal. Consumer behaviors also change over time but feeling satisfied with bargaining continues permanently for all of them.
Coupons have always remained a love of all types of customers. From students to executives, everyone feels happy to save money during shopping. You can call it an instinct by the way! But getting coupons is real happiness for all of us as it fulfills our shopping goals of saving money.
In this article, you can refer to some details of Ecommerce Coupon Marketing here and we will talk more about some exciting ways to use coupons as a marketing tactic to help you boost your sales beyond imagination. But before that, let us find some essential benefits to make you realize that coupons will suit your marketing strategy.
Advantages of Coupons for Marketing
- Your customers love bargaining while shopping and coupons give them lovely feelings.
- Students want discounts through coupons because they have a limited budget.
- Getting something for free is like flying in the sky!
- Brand loyalty is guaranteed through coupons.
- It helps to get customers through digital platforms, especially apps.
According to some research studies, 48 percent of consumers choose to shop earlier to get coupons, and 38 percent even buy expensive items. So let's begin to discuss the tactics to use coupons for marketing and enjoy a more significant piece of the profit cake.
You can offer massive discounts for first-time and second-time buyers
The first impression is the last. So, you have to build a high image of the product as soon as the customer visits your shop/website for the first time. You can offer them up to 50 percent discount on any product which they buy from you. Also, it is good to provide free-shipping coupons to them.
Also, it is interesting to note that most of the marketers offer discounts through coupons for first-time shoppers. So, it will be useful for you to also offer discounted coupons for second-time buyers. Posting on best money saving apps is worthy!
You can offer life-time discount coupons for existing customers
Buy forever and get discount coupons for a life-time is one of the best ways to improve loyalty and retention of the customers. It can be a coupon offering a 15 percent discount on every product for loyal clients.
Offer picnic coupons for students
Students of all grades from school to college and university are a large targeted segment. School going students pressurize their parents to go for picnics in the vacations. And yes, it is an opportunity for marketers. They can offer family picnic coupons for buying two of their products. For example, they can submit coupons for enjoying beaches or water parks. Also, dinner coupons for McDonald's and KFC are great to attract students.
For college and university students, coupon tactics can be different. The marketers can request them to persuade two of their friends to buy a product from the company, and they will enter the lucky draw of getting a chance to enjoy a road trip for free. For example, if your product niche relates to traveling, you can market the coupons through the best travel apps to save money to target more customers.
Some customers can't wait for so long. Well, that doesn't seem very pleasant, but it's a truth. For such clients, offering instant coupons is a great way to boost sales. The market planners can put a little gift coupon inside the pack of the product (limited gifts).
After buying the product, people will open the packet at the stop and get the gift written inside the coupon. For example, Pepsi Co. has adopted the tactic a few years back. The lid of the bottle was the coupon, and a surprise gift was written inside it. Sometimes, it was a free bottle, a t-shirt, a cap, a bicycle, and even a car.
What could be happier than getting a car for a cold drink bottle???
Specific spending coupons
Marketing gurus seek key performance indicators as mandatory elements for online stores. One of them is keeping the track record of sales. That's because profit means life for the product.
For this purpose, it is all well to offer commencement of discount coupons after spending a decided amount of money by purchasing products. It can be any amount depending on the targeted numbers of sales and profits of the products. For example, many banks offer discount coupons in the shopping of groceries after reaching an amount of purchase through credit cards.
Highlighting coupon offers through digit apps
Well, this is a difficult task for the marketers because this requires all of their innovation to place the product in the market. In this vein, digital apps are the best choice. Other than posting coupons on online shopping website of the company, it will be a great benefit, if displayed on social media platforms like Facebook and Instagram. It will be free, and it is going to target more customers. Another right choice is using Qapital—a mobile app for androids to save money while shopping.
You can post about it on various apps like best money saving apps for shopping, free apps for money-saving, money-saving apps for shopping, and money-saving apps for students, free-round up saving apps, etc.
In today's world of E-commerce, coupon marketing is one of the best ways to amplify sales and profit in such a competitive business climate. These are some of the exciting ways to use coupons for marketing. However, we have included that buy one gets one technique in the article because all the companies have adopted it. But we have brought something different from you!